Does the head of the BBC need commercial acumen? Given the corporation’s size and its impact on the commercial media sector one would imagine it would be essential, despite the lack of any need for the individual to actually turn a pound note. Just a ‘nice to have’ though, according to the job spec out today.
It was the London Evening Standard that blessed the world with the phrase ‘the wrong type of snow’, prompted by lamentable excuses for delays from British Rail. It would now appear London transport bosses are turning the tables.
What we read says a lot about us, right? So, if you were to guess at what the big stories were of last year, what would they be? The reality makes for interesting reading.
What exactly did the MP for Salford and Eccles expect? That the BBC would change its employment policy to allow how long it takes you to get in on the bus to be a factor in who works at one of the UK’s leading media businesses?
Jollies, gifts, lengthy lunches with that inevitable extra bottle of wine, cosy relationships, questionable clients and even more questionable campaigns. Unethical? Just an average day at the office, dear.
It’s just after nine and at the swanky black tie DMA awards in London’s Billingsgate, about 600 direct marketers are swilling Champagne and giving themselves an almighty pat on the back for another year’s successful leafleting.
It’s an age thing. The closer you get to forty the more important the bands from your youth seem to get. I know this because I’m 39 in a few weeks and I suddenly have an insatiable appetite for late 80’s/early 90’s indie. But, as is written in journo-law, two is a coincidence, three is a trend and with Microsoft now playing third on the bill to John Lewis and Thomson this one could clearly run and run.
Just got a press release from Marketing Birmingham launching its new campaign to boost the second city over the Christmas period, and not a mention of Roy Wood in sight! Read More
When it launched its brand campaign ‘That’s Helpful That’s Halfords’ earlier this year, marketing boss Gerry Murphy said it wanted to be famous for, among other things, “our unique and helpful services”. Live the dream, Gerry – though they are pretty unique, I grant you.
Tricky business, tax. You would think that not paying it and maintaining a well regarded CSR program would be mutually exclusive. Nothing could be further from the truth.
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